Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.
Episode #79 of Community Conversations features Chris Catania, Head of Community at Esri. Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications, headquartered in Redlands, California.
Chris is an award-winning community and collaboration leader, who always thinks “people first, technology next.”For more than 20 years, he has helped organizations build relationships with their audiences through strategic communication, community management, content development, and global business strategy.
He believes in the proven power of community to deepen trust, increase loyalty, lower costs and grow revenue. And that power comes when you align community with real business goals to design meaningful online experiences and deliver measurable business results.
He is driven by a passion to empower companies to leverage the power of community as a strategic asset and competitive advantage in the marketplace.
We chat about how the community redesign of their long-term community program, their award-winning community design elements, and how Esri leveraged member feedback to design a community that serves the members and the organization.
Discussed in the conversation:
Team Bearded Dragon: