The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Podcast highlights include:
- How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
- Turning metrics into meaning by realizing the personalities behind the community members
- Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
- Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at https://www.uncleweed.com/)
- An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
- Adding value, context and storytelling vs simply “attracting a crowd”
MUSIC CREDIT: “Bleuacide” by graphiqsgroove.
PHOTO CREDIT: kris krüg
About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.
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