The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Our third episode features an interview with Rachel Happe, co-founder of The Community Roundtable.
Conversation highlights include:
- Introduction of the topic: the difference between the roles of social media manager and community manager. Rachel has been thinking on this topic, with posts such as “Social Media is Not Community“
- Rachel discusses social media as content-based, while community is more specifically relationship-based
- How should a CMO hire a social media manager? What should they look for?
- How the type of company effects the need for deeper relationships or less deep connections (is it a scaling problem?)
Download this episode.
Subscribe to this podcast series.
MUSIC CREDIT: “Bleuacide” by graphiqsgroove.