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Jodi Gersh on “Old School” Journalism and New Media Channels

May 20, 2010 By Jim Storer

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 
Episode #8 features Jodi Gersh, Social Media Content Manager at the Gannett Company, where she helps Gannett’s 80+ newspapers and 20+ TV stations with their social media needs and strategies.
 

Highlights include:

  • Meshing “old school” journalism with new media channels
  • How Gannett coordinates social media learnings and tactics among more than 100 separate entities.
  • The importance of internal communications in keeping employees at all levels- and in all markets- engaged in using social media, including the use of “old school” methods like email
  • Upcoming trends: you guessed it, location and mobile
  • Melding “citizen journalism” with professional investigative journalism

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

https://media.blubrry.com/608862/communityroundtable.com/podcasts/CwCM_jodigersh.mp3

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

About Jim Storer

Jim has always been interested in bringing people together and connecting them to one another, whether it’s for events, online communities or a food/craft beer tasting. Connect with Jim on Twitter or Linkedin.

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