The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #20, featuring Jeff Esposito, PR Manager with Vistaprint. Highlights include:
- Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out”
- Getting the community to help shape social media efforts rather than dictating the strategy to the audience
- Backing up the “No Customer Left Behind” philosophy through personal interaction over mass messaging
- Weighing short term fixes (marketing gimmicks) vs a long-term strategy
- Creating customer service expectations; when you are online, from posting duty hours to managing the lack of presence around a weather emergency
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MUSIC CREDIT: “Bleuacide” by graphiqsgroove
About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.
