Conversations with Community Managers: Lauren Vargas

The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6.

• Building vertical-focused communities to better serve the customer community
• Can community operate without a dedicated, “gated” platform?
• The importance of organizational commitment to community, right up to the C-Suite
• Content as the starting point to create engagement, with blogs as the focal point
• Finding your “influencers;” why and how, and finding them outside your direct community
• A discusion of tools for finding influencers (not just Klout)