Highlights include:
- Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises for the online community, and overcoming obstacles to secure their buy-in
- Working within a tightly regulated industry while still growing community
- Managing seasonality, in a business focused on the three months leading up until the April 15 tax deadline
- How H&R Block tracks and measures their efforts
MUSIC CREDIT: “Bleuacide” by graphiqsgroove
*Please note: Since we recorded this interview, Leigh has moved on to become a Community Manager at Archer Technologies, if you have any questions about H&R Block’s community please follow up with Zena Weist.
About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.
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