The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Our series continues with episode #22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos owners).
Highlights include:
- Online community as an “earned media” strategy
- Does a premium price point affect the size and activity of the community?
- The relationship between customer satisfaction and evangelism
- Not to focus on tools, but the value of the iPhone and email to community
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MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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