Thomas Meyer on Online Community as an "Earned Media" Strategy

The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Our series continues with episode #22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos owners).

Highlights include:

Online community as an “earned media” strategy
Does a premium price point affect the size and activity of the community?
The relationship between customer satisfaction and evangelism
Not to focus on tools, but the value of the iPhone and email to community

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

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Highlights include:

About Jim Storer