Diane Hessan from Communispace is one of the most approachable CEOs you’ll meet. When you meet her for the first time she really wants to get to know you and listens intently. It’s not surprising she runs a successful social media company given this trait and it’s also not surprising she has her team actively (and publicly) sharing via a group blog.
We talked about the blog and what executives need to think about when they’re getting started in social media. Her advice in a nutshell? Start slow and be prepared to mix business with personal. Diane does a good job of this with her popular @communispaceCEO Twitter profile, where she shares what she’s thinking about and reading and isn’t afraid to be herself. It shouldn’t surprise you that Diane was named the 2009 Entrepreneur of the Year by the Greater Boston Chamber of Commerce last month. Enjoy the podcast!
Download this podcast (18.7mb/21 minutes)