Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 CommunityLeaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian.
Stephanie Field is a Community Manager at Carbon Black.She shared her best practices for designing a thoughtful community ux to increase engagement and user satisfaction.
Being able to easily navigate a community is key for customers, partners, stakeholders, and employees. Giving them easy access to the information they are looking for, and intuitive ways to participate is critical to community adoption, and long-term community health.
Do leverage internal experts.
Mine your organization for internal resources that are experts in user experience for feedback and ideas. This might include your UX team, designers and QA folks.
Do your research.
Conducting research beforehand ensures that you have the interests of your audience in mind. Analytics, stakeholder interviews and end user interviews all contribute to a well-rounded view of needs.
When you have to rely on other teams to be successful be proactive with the project deliverables. Getting the necessary resources in place so everything is ready for go-live will make sure you launch smoothly.
Don’t over promise.
Set clear expectations in the beginning of the project of what internal stakeholders and end users can expect. When you crush expectations, then everyone will be even more bought into the UX.