By Shannon Abram, Relationship Manager at The Community Roundtable.
This week we continue our closer look at our research into the roles and career paths of community professionals with a closer look the community manager. Not surprisingly, engagement and people skills are an essential part of being a community manager. 64 percent of community managers ranked engagement and people skills most important to their role out of the Community Manager Salary Survey’s four skill categories (and another 23 percent ranked it second most important). Internal community managers have more strategic responsibilities related to change management in their organizations – they’re advocates for the community and are more likely to be responsible for developing executive support and coaching executives and member training.
The poster below shares some of the most interesting findings from the Community Manager Salary Survey 2014 in regards to the Community Manager Role.
- The average salary for a Community Manager is $69,887
- The average Community Manager has 10.8 years of work experience
- 26% of external Community Managers have been promoted
Top three responsibilities for Community Managers:
- Monitoring activity & listening
- Communication & editorial
- Curating & sharing content
Top three priorities for Community Managers:
- Activity rates
- Membership growth
- Specific business outcomes