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Community Management Skills That Matter: Engagement

April 3, 2018 By Shannon Abram

Engagement: The day-to-day lifeblood of communitiesCommunity Skills Engagement

Engagement skills are likely what comes to mind when one pictures the life of “typical” community manager, and these daily skills are indeed what helps communities form and grow. Engagement skills are a core community management skills family for all community roles — without engagement fundamentals, it is impossible to understand or influence communities.

TRAINING OPPORTUNITY

Behavior change and gamification are buzzwords in community, and they resonate as the top training need across all community roles. Boiled down, these skills allow community professionals to leverage key motivators to engage, influence and change behavior in their community. A related topic — promoting productive behaviors — was second choice.

CLIMBING THE LADDER

Want to become a community strategist or a Director of Community? Your skills managing the day-to-day moderation, content, programming, and connections that create engaged communities won’t go to waste. As you move up, though, you may spend less time inside the community, and more time building relationships between the community and the organization as a whole — engaging stakeholders who can ensure the community succeeds along with community members.


Want to level up more of your community management skills? Click a skill set to learn more:

community manager skills community manager skills

Community Manager Role
community manager, engagement, roles, skills

About Shannon Abram

Shannon loves the oxford comma, cold brew coffee and the great state of Massachusetts. She blogs about all things community but especially loves sharing success stories from TheCR Network members. Find Shannon on twitter @_shannonabram where she RTs a lot of shark news.

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