Engagement skills are likely what comes to mind when one pictures the life of “typical” community manager, and these daily skills are indeed what helps communities form and grow. Engagement skills are a core skill family for all community roles — without engagement fundamentals, it is impossible to understand or influence communities.
Behavior change and gamification are buzzwords in community, and they resonate as the top training need across all community roles. Boiled down, these skills allow community professionals to leverage key motivators to engage, influence and change behavior in their community. A related topic — promoting productive behaviors — was second choice.
CLIMBING THE LADDER
Want to become a community strategist or a Director of Community? Your skills managing the day-to-day moderation, content, programming, and connections that create engaged communities won’t go to waste. As you move up, though, you may spend less time inside the community, and more time building relationships between the community and the organization as a whole — engaging stakeholders who can ensure the community succeeds along with community members.