Crowdsourcing Innovation White Paper

The value of crowdsourcing innovation generated three types of benefits across multiple dimensions:

• Amplification of Member Voice
  • 100% of respondents agreed that creating opportunities for customer and employees to have a voice that is heard and responded to was critically important. “Say goodbye to the black hole suggestion box” and hello to ongoing engagement, the open exchange of ideas, and co-creation of solutions. Crowdsourcing innovation expands the diversity and quality of ideas and solutions. It also deepens customer and employee relationships.
• Creation of an Innovation Culture
  • Crowdsourcing innovation programs weave innovation into a corporation’s culture. Some respondents noticed that two different cultures may exist. For example, in one company: corporate culture – siloed/hierarchical; crowdsourcing program – entrepreneurial and dynamic. The culture of the innovation program is the desired future state for the corporate culture. The program serves as a catalyst for change. This enables the company to bring about change from the inside (from the program), out (to the corporation).
  • In addition, to further instill a culture of innovation, we found that the crowdsourcing process itself adds value and builds a knowledge base for the future when some ideas might be better suited or applicable.
• Generation of Business Value
  • This benefit is the most important and has the greatest impact on the long-term success of the organization. Crowdsourcing creates a strategic asset for the corporation. In order to realize this opportunity, the program must align the hard and soft values of the crowdsourcing program with corporate business goals.

Download the whitepaper.