This eBook, Customer Communities Elevate the Customer Experience, is derived from the 2020 State of Community Management research, produced by The Community Roundtable. It is a collaboration between The Community Roundtable and Vanilla Forums and compares the results of two data segments:
1. Average External Communities
2. Advanced External Communities; those with measurable strategies
This eBook considers the influence of customer communities in three areas:
• Generative value of communities
• Impact of operational investments
• Brand value of empowered customers
