The eBook, sponsored by Jive, uses our research to target one of the pain points we most often hear from community professionals – the lack of clear role definitions in community management. This is a problem for human resources professionals and hiring managers – because standards for what defines a community manager role, versus a community strategist or director of community can be difficult to ascertain, and as a result, providing proper compensation, support and professional development opportunities is difficult.
Of course, the problem is a more personal one for community professionals, who seek career paths but are often stymied by the unclear lines between roles, or get overwhelmed and burn out because their job is far more demanding than their defined role (and compensation) reflect. The problem is not a surprise – community management is evolving, and as such roles change – but if we fail to shape it, we stymie its growth as a profession.
The Community Manager Salary Survey and this eBook are among the beginning steps to bring clarity to community management roles. The eBook distills our CMSS research into a practical guide to understand and hire for three community management roles: Community Manager,Community Strategist and Director of Community. We give you more context about each role, the relevant high level data related to each role, a profile of someone who exemplifies the role and a baseline job description for each role.