CA Technologies creates software that fuels transformation in the application economy. The company has grown considerably over the years through organic development, acquisitions and a brand name change, leaving inherent challenges and brand identity issues for customers and former employees across the globe.
With over 300 regional user groups and no real order or organization behind them, CA Technologies’ communities lacked governance and management, including an absence of external forums and a diffused network of tools.
The cultural adoption of communities at the senior level also posed a challenge, due to these executive’s guarded and closed-off nature when it came to the use of communities for customer interaction.
Download the CA Technologies case study to learn how developing B2B online communities can increase growth, boost innovation, and lead to higher customer loyalty scores.
