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Enterprise 2.0 – both social… and media

July 7, 2009 By Rachel Happe

The Enterprise 2.0 conference, while a little more subdued than last year, was a great event. It gave Jim and I the opportunity to meet and catch up with a lot of people – as well as to hold a Crab Tweetup with guest of honor, Connie Bensen.

Among my favorite quotes from the week were:

Nate Nash “ROI is kinda like envisioning your funeral: Who’d show up? What happens when you don’t have it?” via @rawn

@stoweboyd “In a risky economy, people are willing to take more risks because they seem less risky…relatively speaking”

@Armano “If your company is 1.0 and it’s using 2.0 tools externally, it’s going to be transparent about how 1.0 it really is”

@MikeLefebvre: This morning I’m beginning to gather one male and one female of every species of animal on the planet. Just in case [this was not in particular reference to Enterprise 2.0 but it nicely summed up the weather situation in Boston!]

@benphoster from Allstate talking about trying to avoid “A cure looking for a disease”

“Email domesticates thinkers” [sorry, missed the attribution here – but I believe it was the CEO of BrainPark]

@comcastcares “We need to get back to Helpful1.0, not Sales2.0” & “You have to earn the right to sell to customers”

Lastly a lot of people were really interested in what we are doing at The Community Roundtable which was very gratifying.  One of those people was Amber Rae Lambke, the Director of Marketing for Leverage Software (thanks to @mwalsh for letting me be a Leverage team member for the show!). Amber interviewed Jim and I  (using one of my favorite new toys – a Flip) and did an excellent synopsis of what we are up to on her blog.  Here’s the video interview:

Thanks so much to Amber for taking the time and interest to speak with us!

About Rachel Happe

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