One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why is should matter to them. A large part of that training covers the different tools and online social networks that make up what is loosely referred to as social media. We shared some of the best methods of educating internal staff in our post Wash-Rinse-Repeat but there is also the question of what content to share and where to start. We put together a page that includes resources from around the web that we think are excellent, called Getting your Feet Wet in Social Media & Community. This covers the basic, 101 aspects of what this all means and includes the following sections:
- Why Should I Care?
- Understanding the Basics
- How Does this Apply to Organizations?
- Examples Please?
- How Do I Get Started?
- Taking It A Step Further: Community Management
Please feel free to share this page with anyone who you think might benefit from a business-oriented overview. If they are looking for next steps with in-depth detail about how to use sites like Twitter, Facebook, LinkedIn, etc or how to blog, use video, and participate in forums, Janet Fouts has put together a great resource called The Social Media Coaching Center.
Think we’ve missed something? Let us know.