The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • About Us
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2024
      • Community Leadership Awards 2023
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
  • Services
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
  • Research
    • The State of Community Management
      • SOCM 2024
      • SOCM 2023
      • SOCM 2022
      • SOCM 2021
      • SOCM 2020
    • Community Careers and Compensation
    • The Community Manager Handbook
      • 2022 Edition
      • 2015 Edition
    • The Social Executive
    • Special Reports
    • Case Studies
  • Events
    • Connect
      • Connect 2024
      • Connect 2023
      • Connect 2022
    • Community Technology Summit
    • Professional Development
    • Resource Bundles
    • Upcoming Events
    • Community Manager Appreciation Day
      • Community Manager Appreciation Day 2025
      • Community Manager Appreciation Day 2024
  • I’m looking for…
    • Community Engagement Resources
    • Executive Support Resources
    • Community Reporting Resources
    • Platform and Technology Resources
    • Community Strategy Resources
    • Community Programming Resources
    • Community Career Resources
    • Something Else
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Community
    • The Network
      • Member Login
      • Join The Network
      • Roundtable Call Library
    • The Library
      • Subscriber Login
      • Subscribe to The Library
  • Blog

Three Reasons Community Managers are (Still) Crucial to Online Communities

January 22, 2024 By Jim Storer

We logged into LinkedIn today, to post our planned Community Manager Appreciation Day 2024 posts, and immediately were sidetracked with more news of amazing community professionals being laid off.

It’s heartbreaking to see so many talented community managers without a community. If you’re reading this there is a really good chance you already know that a community without professional community management is not going to thrive.

In addition to our annual spotlight on amazing community professionals we know, we also want to use today’s Community Manager Appreciation Day celebration to highlight why community managers are so crucial to the success of a online community.

Three Reasons Community Managers are (Still) Crucial to Online Communities

Three Reasons Community Managers are (Still) Crucial to Online Communities

Community Managers Cultivating a Positive and Productive Environment

Community managers play a foundational role in establishing and upholding a positive and productive environment in all kinds of online communities. In both brand/marketing communities and employee (intranet) communities this involves setting clear guidelines, fostering respectful interactions, and mitigating disruptive behavior.

By maintaining a healthy atmosphere, community managers encourage constructive contributions, knowledge sharing, and positive engagement – key ingredients for a thriving online community. You wouldn’t purchase accounting software, and then expect it to take care of itself. When organizations assume their online community can “just run itself” or delegate pieces to different department without the training, skills, or time to manage it they are setting themselves up for failure.

Community Managers Bridge the Gap Between Members and Organizations

Again, this is true for the bridge between employees and their organizations (internal/intranet communities) and brands and their fans/users/followers. Community managers are the crucial link between two very different parties, facilitating two-way communication, collecting member feedback, and translating it into actionable insights for the organization.

This bridge fosters trust and loyalty among members, allowing them to feel heard and valued. Additionally, it provides organizations with valuable data to improve their products, services, and overall strategy. Successful communities empower their members and that work falls to community managers.

Community Managers Create a Sense of Belonging and Shared Identity

Just like every company has a unique tone for their brand, each online community also has a personality. Without active and thoughtful community management is a voiceless void. By fostering a sense of community, community managers help members feel like they are part of something bigger than themselves. This motivates them to contribute, stay engaged, and even act as brand advocates, further strengthening the online community.

These are just three very high-level reasons that community managers are crucial to online communities. Every year, our State of Community Management research reconfirms the fact that communities with strategic community management have an outsized impact on their organization.

You can view our annual Community Manager Appreciation Day post here.

About Jim Storer

Jim has always been interested in bringing people together and connecting them to one another, whether it’s for events, online communities or a food/craft beer tasting. Connect with Jim on Twitter or Linkedin.

comments powered by Disqus
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Community 101
Case Studies
Webinars

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Professional Development

QUICK LINKS
Blog
Newsletter
About The Network
About The Library
About The Academy

LOGIN
The Network
The Library
The Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter