Element14 is an online community of over half a million engineers, makers, educators, and students where members can connect, learn, create, and inspire.
The element14 team sought to provide tangible ROI to help executives understand the financial value the community provides to drive revenue.
In this case study, Dianne Kibbey, Global Head of Community and Social Media shares how the element14 team used ROI to successfully gain executive support for their community, and secure additional financial resources for community-led programs.
