By Shannon Abram, Relationship Manager at The Community Roundtable.
Engagement and people skills rank as most important skill set for a successful community strategist, but strategic and business skills were most important to nearly 20 percent of those in this role. Strategists also have the highest technical skills among the three job profiles in this research.
External strategists have a wider range of responsibilities than internal strategists profiled and are more likely to be responsible for overall program management. Internal strategists’ top priorities include building the community strategy and roadmap, measurement, internal consulting, advocating for the community, training and consulting with IT on platform integration.
The poster below shares some of the most interesting findings from the Community Manager Salary Survey 2014 in regards to the Community Manager Role.
- The average salary for a Community Strategist is $85,075
- The average Community Strategist has 14.3 years of work experience
- 38% of external Community Strategists have been promoted
Top three responsibilities for Community Strategists:
- Monitoring activity & listening
- Developing the community strategy
- Measuring and reporting community performance
Top three priorities for Community Strategists:
- Specific business outcomes
- Activity rates
- Membership growth
Have you filled out the 2015 State of Community Management survey yet? The findings help shape the dialogue about community management and this year, upon completing the survey you can see how your community sits within TheCR’s Community Maturity Model. Learn more at http://the.cr/socm2015survey.