How many times have you wished you could respond, with data, to the following questions:
- What is the value of implementing a community strategy?
- What is the value of a community manager?
- How long does it take to achieve a critical mass of activity such that the community is self-generative?
- What do enterprise community programs look like in my industry?
Up until now, there has been a relative dearth of hard data in this space. There have been community management salary surveys, a lot of high level social business research looking at which companies are doing things and why, and some selective research around governance structures and polices but few comprehensive data-driven initiatives that look at *how* business communities function and what benefits they return – and over what time-frame. This is critical data for both the community and social business markets to move forward and to fully capture the attention of senior executives.
After four years of working with some of the leading practitioners and publishing a wealth of qualitative research, we now know enough to ask the right questions and believe the market will stall unless this data is collected – and we have an experienced research advisory board of TheCR Network members that are making sure we are working on what matters to them and their organizations – companies like CSC, Walgreens, UBM, Vistaprint, and SAP. This year, our annual State of Community Management will evolve into a longitudinal, comprehensive look at business communities covering the following types of data:
We are actively soliciting both participants and sponsors – please let us know below if you are interested in getting involved: