By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.
Earlier this week we released the 5th annual State of Community Management report. While the research led to many interesting findings, this year’s report provided more interesting data points than ever before. This is the first in a 10-part series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and bringing to your next community strategy meeting.
Without further ado – community fact #1: advocacy programs have significant impact on engagement rates.
One of our three key findings in the 2014 research was that community advocacy and leadership programs are a key element of the most successful communities – they correlate with engagement, ability to measure value and executive participation. These programs require an investment in community management resources and processes to scale from informal programs to structured programs to multi-tiered leadership initiatives.
Only 33% of communities without any leadership opportunities are able to measure value – that rate more than doubles to 71% for those with formal advocacy programs.
Want to learn more? Check out the State of Community Management 2014:
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