Calling All Knights

Social media and community are getting a lot of play these days. Depending on the day of the week, the person you are talking to and the phase of the moon, the term ‘community’ can mean any number of things.

Being a community professional can be a tough and an often isolated role. Just try explaining to a senior executive what Twitter is, right? It seems so powerful and yet the best of us have not figured out how to describe it succinctly. Try to that twenty times in one week and you might just feel a little crazy.

All the vendors, consultants and agencies are eager to help and offer great services, but the more hyped the space gets, the more options there are to evaluate. Sometimes you just have trouble convincing your boss that apologizing to a major customer publicly is a good idea, but what are the right words to use?

To that end, we are creating a peer network just for those of you managing communities and social media efforts. We believe your success depends on:

• Your ability to share with your challenges in a private setting with other experienced professionals
• Access to content focused on all of the issues you are facing
• Regular interactions with a small group of specialists

The Community Roundtable will focus on monthly themes aligned with the eight operational elements we believe need to be managed in order to run successful communities and social media programs:

• Strategy
• Leadership
• Culture
• Community Management
• Content & Programming
• Policy & Governance
• Tools
• Measurement

We are passionate about helping people, making connections, and telling stories…and we both have a long history of managing communities, both on and offline. We love creating compelling content, bringing untold stories forward, drawing people out, and creating connections.

If this sounds like something you might be interested in joining, please sign up to learn more about membership. We are looking forward to a great adventure and want to invite you to join us at the table.

Jim & Rachel