By Shannon Abram, Relationship Manager at The Community Roundtable.
Sometimes it’s easy to forget that connecting via online communities and social media is a new
way of communication. LinkedIn was founded in 2003, Facebook in 2004 and Twitter in 2006. Of course there were early social predecessors (here’s to you, MySpace!) but the big three above, coupled with widespread use of smartphones and ubiquitous wifi, led to the explosion of social media. Of course, they are constantly evolving – just like your community. This week we took a look at how some social media platforms are changing and how that affects community builders. Rachel’s post, Facebook Pages and How Social Networks Lost Their Way, sparked a spirited discussion on Facebook and some reaction from Dennis Howlett, among others – we’d love to hear your thoughts, too, either here or in our Facebook group – which is replacing our Facebook page!
Inside the Network, our members had a related conversation with Jeremiah Owyang on a Roundtable call this week. Jeremiah led a discussion on the emerging collaborative economy and how leaders can adapt their models to leverage the power of communities. There was a lively conversation about how leading companies are using the crowd across their organizations – in innovation, product, marketing, fulfillment and customer care.
Things We Are Reading This Week
Facebook Pages and How Social Networks Lost Their Way – I have long thought that Facebook has been on a slippery path, because while it revolutionized the communications and engagement model from a linear transaction to a networked flow, Facebook’s founders built a traditional, transactional business model (advertising based) on top of it. Those two things are in fundamental conflict because they way value is created does not match the way revenue is generated.
The Operating Model That Is Eating The World – Tesla, the fastest-growing stock in the automotive industry, is run by a software engineer. Amazon has a market cap three times bigger than Target, even though it operates at a loss. Instagram, a company with only thirteen employees at the time, was acquired for a billion dollars just three months after Kodak filed for bankruptcy. These are technology companies doing extraordinary things. But there is a larger pattern here.
Does your online community feel like Twitter pre-2009? (It should.) – Earlier this month, we got an automated tweet reminding us that The Community Roundtable joined Twitter six years ago. It was a good reminder of how much has changed in social media in that time.
8 reasons for working out loud and narrating your work – Here are eight reasons for working out loud rather than privately, through email messages, or in closed meetings.
New Social Media and Community Jobs
- Community Manager – Food52 – New York, NY
- Remote Community Manager – ICUC – Work at Home
- Social Community Manager – PolicyGenius – New York, NY
- Director of Community Relations Vista Springs – Vista Springs – Lansing, MI
- Community Partnership Manager – 211 San Diego – San Diego, CA
- Community Events and Promotion Manager – Autodesk – California
- Community Manager, Relay For Life – Portage – American Cancer Society – Portage, MI
- Community Manager – Zomato – Boston, MA
- Community Manager – Wattudo – San Jose, CA
- Community Manager – Power Up TV, LLC – Long Beach, CA
- Community Engagement Specialist – Alliance Health Networks – Salt Lake City, UT
- Community Manager – SNAP Interactive – New York, NY
- Community Manager – MassMedia – Henderson, NV
- Community Manager – Las Vegas – Curb – Las Vegas, NV
- Social Outreach Manager – BuzzFeed – New York, NY
- Director of Community Relations – Detroit Red Wings – Detroit, MI
- Social Media Coordinator – Planet Shoes – Waltham, MA
- Social Media Moderator – Cablevision Systems Corp. – Melville, NY
- Social Media Associate – GoGoGab – Culver City, CA
- Converse Retail Communications Specialist – Nike – North Andover, MA
- Sales/Social Media Coordinator – Hilton Tampa Downtown – Tampa, FL
- Customer Relations Associate (Social Media) – American Home Shield – Memphis,
- PR/Marketing Coordinator – Fundracer LLC – Ogden, UT
- Inbound Marketing Manager – ReadyTalk – Denver, CO
Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!