By Shannon Abram, Relationship Manager at The Community Roundtable.
Hello and happy Friday everyone! I’m posting just a quick recap this week for anyone who wants to catch up on the community news from the week. Most of our team is out celebrating (early) Independence day; we hope you have a wonderful Holiday weekend if you’re in the States, and a fantastic regular weekend if you are elsewhere!
Things We Are Reading This Week
State of Community Management 2015 Monday Fact #3: Strategic Investment – As more and more organizations join the community bandwagon, what separates the best from the rest? In part, it’s that the best communities are integrated into their organization’s overall strategy. The State of Community Management 2015 report finds that best-in-class communities demonstrate a commitment to making community more than just a tool in the toolbox – they make strategic investments in community that align with broader business goals.
Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.
Conversations with Community Managers: Erin Winker, Aetna – Episode #28, features Erin Winker, a community manager at Aetna. Podcast highlights include:
- The differences between traditional communications and community management
- An overview of the power of plain language in community management
- Advice for transitioning into community management from a more traditional marketing or communications role
The Sounds of Silence – Are we confusing silence with disinterest? As marketers, ‘paying attention’ equates and audience’s level of ‘engagement’. Jakob Nielson’s rule for participation inequality has been the standard for how we think about an audience’s engagement.
Regain Freedom at Work – Corporate Rebels United, Rebels At Work and Change Agents Worldwide recently organized an amazing 24-hour Rebel Jam where corporate change makers from around the world shared ideas and advice. My contribution to the Jam consisted in supporting people who suffer from a controlling work culture and want to do something about it.
“Social” Business: What do I do? Where do I go next? – There’s an emerging role in organizations and I’m lucky enough to have one of them. However, it’s hard to pin down a definite description, despite the enormous value such roles bring. Many people ask what I and others like me do. Here I’ll try to explain, based on my experiences and conversations with others.
New Social Media and Community Jobs
- Community Manager – Rally Health – San Francisco, CA
- Social Business Executive – Marketing Communities & Advocacy – USAA – San Antonio, TX
- Technical Marketer – Godaddy – Sunnyvale, CA
- Community Manager – Spredfast Inc – New York, NY
- Community Manager – Lifesize – Austin, TX
- Community Manager – Vacasa – Boston, MA
- Community Manager – Superpedestrian – Cambridge, MA
- Community Manager – IPG Mediabrands – New York, NY
- Sr Manager, Community – Mid Core – Disney Interactive (Disney Interactive Games) – Glendale, CA
- Community Manager – BKCW Insurance – Austin, TX
- Fort Worth Community Manager – Favor – Fort Worth, TX
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