By Shannon Abram, Relationship Manager at The Community Roundtable.
While we’ve heard rumors of kids heading back to school over the last month the first day of school in Boston was yesterday. We are officially back in the Fall swing of things at TheCR. This month we’re focusing on the strategy competency of the Community Maturity Model here on the blog. Our first two strategy posts highlighted best practices for Building a Community Strategy and Engaging Lurkers. We can’t wait to bring you more strategy-focused posts over the next few weeks – plus some fun surprises.
And now – onto some of our favorite articles from around the web this week:
Moving through life like the Dalai Lama – A month ago, I saw an extraordinary post about a way to change your air travel experience, and it included a line I kept thinking about: “Arrive early and move through the airport like the Dalai Lama. You are in no rush. All obstacles are taken in stride, patiently, with a smile.”
I need to build a community strategy. Where do I start? – Whether you are starting from scratch with a new community, or taking over an existing community that could use some love there is a good chance you’ll be tasked with building a community strategy. This can be both daunting and exciting. In our State of Community Management 2014 research we found that the foundation of a successful community really is the presence of a well-defined strategy- one that integrates social tools and methods with business goals and processes.
Community Engagement: Mixed Reviews – This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, content experience, gamification and community management, and comes from a study we conducted recently on behalf of Lithium Technologies.
Don’t Leave Money on the Table: How to Negotiate Your Next Community Job Offer – Negotiation certainly wasn’t something I learned when I started out as a community manager in 2006. Back then, I was just excited to get paid to talk about the TV show LOST in an online forum for 10 or 15 hours per week. However, as Community Management shifted from a fun side-gig to the career I pursued, I knew I had to get more serious about my work and my value. I had to learn to negotiate.
SOCM 2014 Community Fact #06 – How can I get lurkers to participate? – No matter how much strategy building and content planning you do there are still going to be lurkers hanging out in your community, not contributing. The big question is: how do I convert those lurkers into engaged community participants? While there are no silver bullets for community engagement, the SOCM 2014 did uncover a number of strategies for increasing engagement and reducing the percentage of lurkers.
10 Elements of a Winning Member Engagement Strategy – Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It’s difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.
Over and above architecture: Bridges that are going places – When we humans see a massive river or a gorge between us and where we want to get to go, it’s human instinct to want to build a socking great bridge over the gap. Despite what politicians might make some of us think we want, the one urge we truly have is to be connected to everyone else. Bridges are the symbolic glue that binds us together.
New community and social media jobs:
- Social Media Community Manager – Prepfoleo – New York, NY
- Community Manager & Customer Support – Bowery – New York, NY
- Open Source Technical Community Manager – edX – Cambridge, MA
- Community Manager – US – EyeEm – San Francisco, CA
- Community Manager – VaynerMedia LLC – Los Angeles, CA
- Community Manager – Office – Irvine Company – San Diego, CA
- Customer Success Associate / Community Manager – Entelo – San Francisco, CA
- Associate Community Manager – WeWork – Washington, DC
- Social Media Community Manager – KIND LLC – New York, NY 10018 (Clinton area)
- Community Manager – Holiday Retirement – Everett, WA
- Internship: Technical Community Manager Job – SanDisk – Milpitas, CA
- Community Manager – Entertainment and Media Industry – Tribune Publishing – Allentown, PA
- Stylist Community Manager – Stella & Dot – San Bruno, CA
- Director Mobility Digital Customer Experience Execution– AT&T – Bothell, Washington
- Director Digital Customer Service Chat – AT&T – Austin, TX
- Director Digital Operations – AT&T – Dallas, TX
- Community Specialist – AT&T – Bothell, Washington
- Public Relations Outreach Manager – Complete Solar – San Mateo, CA 94404
- Community Administrator – Ipsos North America – Cincinnati, OH
- MakerBot Community Manager – MakerBot Industries – Brooklyn, NY
- Community Manager, MTV – Always On – Viacom – New York, NY
- Social Media Manager – Wunderland – Evanston, IL
- Community Manager – Think Passenger – New York, NY
- Community Manager – CBS Interactive – San Francisco, CA
- Social Media Community Manager – Weber Shandwick – Los Angeles, CA
- Director of Content & Community – Mobile Apps & Online Gaming – San Jose, CA
- Hyperlocal Community Manager – Action PM – Los Angeles, California
- Community Manager – Conperio Technology Solutions – St. Louis, MO 63103 (Downtown West area)
- Social Media Community Manager – The BOSS Group – Baltimore, MD
- Idea Engineer – GumboLive – New Orleans, LA
- Social Media Community Manager – Intern – Sociallybuzz, Inc – Hollywood, FL 33021
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