By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.
This week we were excited to launch our newest research initiative – the Community Manager Salary Survey! The name is a wee bit specific – we are looking to report on the (many) various community manager roles that exist – and define and categorize based on responsibilities and compensation by experience level, size of company, functional goals of the community, geography and more. This annual research will:
- Justify investment in community management staff
- Document the responsibilities of community mangers, by seniority and context (functional use case, company size, geography, experience)
- Create a skill framework that can be used to hire, assess, demonstrate or grow skill sets
- Understand what community managers are worth financially, by context, and how compensation is structured
If you or someone you know performs community management activities – regardless of their title – please take a minute to share your insights. This might include VPs of Community, Marketing Managers, Social Business Strategists, Directors of Social media – or many titles we haven’t even heard yet!
Of course, we didn’t forget the links and the new community jobs this week!
SOCM 2014 Community Fact #04 – Do I Need a Community Strategy? – You’ve heard that practice makes perfect, but what about planning? In our State of Community Management 2014 research we found that the foundation of a successful community really is the presence of a well-defined strategy- one that integrates social tools and methods with business goals and processes. A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI.
Online Community Onboarding – Onboarding has typically been used to describe the process of helping new employees at a company to pick up the skills and information they need to become solid contributors to an organization. Even though members aren’t your employees – far from it – the Wikipedia page for onboarding is a really interesting place to start.
SHOULD YOU QUIT YOUR COMMUNITY JOB? – We often talk about how employers can determine if a community needs to be built or how to evaluate CMs, but it’s not so often that we talk about community managers evaluating our employers.
Transforming engagement with customers and partners – a customer success webinar
Social Media Requires Being Human – While on a trip to California to speak at an event last month, I took the opportunity to see how hospitality and travel companies respond (or don’t respond) using Twitter. I hope you enjoy the lessons I learned from my interaction with the various companies. If you have not already figured it out, Twitter is another channel your clients and partners can use to communicate with you.
When online communities go to work – While the debate continues on about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon is quietly and steadily remaking the very notion of business itself.The world of online communities has evolved with social computing to become one of the most powerful new models for getting work done. Read my exploration of “When online communities go to work.”
New social media and community jobs:
- Community Manager – Rapid7 – Boston, MA
- eHealth Community Manager – MetroWest, Southcoast, Cape Commonwealth of Massachusetts – Boston, MA
- Senior Manager, Community and Knowledge Base Architect -Blackbaud – Austin, TX
- Community Support Manager (CSM) -Kuester Management Group – Fort Mill, SC
- Social Community Manager – Doner – Southfield, MI
- Community Manager – Ascent Consulting – Lexington, MA 02420
- Community Manager – American Student Assistance – Boston, MA
- Community Manager – Wargaming America – Emeryville, CA
- HUD/Tax Credit Assistant Community Manager – Eureka Multifamily Group – San Antonio, TX
- Community Manager – Canary – New York, NY
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Have you taken the Community Manager Salary Survey 2014 yet? Your insights into your role are invaluable as we document and define community manager best practices across industries. The survey is short (15 minutes) and we’d love to hear from you. Take the survey now.
