The Organizational Impact of Social Media

I’ve already had the opportunity to present twice as the Principal of The Community Roundtable – at PRSA’s Digital Impact Conference last week and at a local Girls in Tech event this week. Both were related to how social media was impacting organizations.

The PRSA event was great because it is was a chance to interact with a lot of experienced PR & communications professionals. The most interesting thing about the event was that a lot of the speakers brought up the Dominos video episode as a standard for how to manage communications in this social age. To me, it was my example of ‘Didn’t get it quite right’. While Dominos did eventually use YouTube to respond, it wasn’t before it had spread broadly and reached most main stream media outlets.  While I was in NYC, KickApps was gracious in inviting me to a cocktail party at their offices in honor of Tara Hunt’s new book, The Whuffie Factor which was also a great opportunity to chat with a number of people leading their orginization’s social media initiatives. Here is my presentation from the PRSA conference, The Naked CEO:

This week, Kate Brodock did a great job planning and moderating a Girls in Tech panel on Using Social Media in Your Organization, sponsored by Microsoft in Cambridge. On the panel with me were Mike Langford of Tweetworks, Cappy Popp from Thought Labs, and Karen Rubin from Hubspot. Kate set us up to all have a schtick which worked really well – Mike covered micro-blogging, Cappy covered Twitter, Karen covered content, and I covered community. Then we took on two case studies, Shoestring magazine and Generation Progress. I don’t know how well it worked for the audience but it worked really well for me as a participant and it was a lot of fun. Here’s the video, thanks to Mike:

If you would rather download a podcast, Jeff Cutler also was nice enough to record it here.