As organizations evolve, community managers provide leadership and engagement models to suit a new era of work.
January 23, 2020
Boston, MA: The recently released Community Careers and Compensation 2020 report from The Community Roundtable reveals that online community professionals are uniquely situated to lead their organizations into the future of work. According to the research, 63% of community professionals were promoted in their roles in the last year, suggesting they will have an outsized impact on the organization’s success in the coming years.
The Community Careers and Compensation 2020 report explores how online community roles are evolving to meet the needs of an evolving workplace. Based on a survey of 325 global community management professionals, the report provides a research-backed snapshot of trends in community roles, responsibilities, team structures, and compensation, and includes a comprehensive index of community job descriptions.
Individuals that participated in the research represent a diverse set of employee and customer community programs that span industries, organizational size, and use cases. These community programs range in age from pre-launch to a handful that have been operating for over 20 years.
“Over the last decade we’ve seen the career path for online community professionals grow, and we’ve now reached the point where organizations realize how critical the role is to overall organizational success,” said Jim Storer, Principal at The Community Roundtable. “Still, only 19% of organizations with communities have a defined career path and only 17% have an approved and resourced community roadmap. Now that communities are poised to provide immense ROI for their organizations, it’s time for HR departments to focus on how to best recruit and retain seasoned community talent.”
The Community Careers and Compensation 2020 report is designed to help community professionals, and those that hire and manage them, get a better understanding of emerging trends and develop a strategy to ensure community teams are properly resourced to maximize organizational value.
About The Community Roundtable: The Community Roundtable is the leading, global resource for the community management industry. The Community Roundtable helps organizations from Fortune 500s to start-ups and associations recognize, define, and leverage the power of their communities. Through the industry’s only comprehensive community management research, The Community Roundtable provides training, events, and consulting to help companies recognize real ROI from their community programs. TheCR Network – the world’s premier resource for community professionals, connects hundreds of community practitioners worldwide for networking, professional development, and support. Learn more at communityroundtable.com
