By Shannon Abram, Relationship Manager, The Community Roundtable
Note: the following post is an excerpt from Building a Community Roadmap, a free eBook published by TheCR. Download your copy today.
Building a community is not a linear path. A roadmap documents milestones to keep the community on the growth curve to success.
What is a Community Roadmap?
A community roadmap gives direction to your community program. Your community strategy describes your destination. The roadmap helps steer you there. Roadmaps often look like project plans, detailing specific activities and the resources required. Roadmaps mark milestones in a community’s journey, making tracking progress easier.
What a Roadmap Can Do for Your Community
Align priorities.
A roadmap highlights your community’s objectives and how you will achieve them. When you have a roadmap, your conversations with stakeholders become more productive. Instead of talking about “why we should invest in community,” you can discuss where to target your investments.
Communicate value.
A roadmap shows which activities are important to invest in to grow your community. As a communication tool, it documents community decision making.
Organize planning.
Roadmaps translate strategy into action because they itemize the resources needed for effective outcomes. Connecting resources to how they will advance the community strategy makes it easier to measure value.
Download the eBook and get started building your community roadmap today. The eBook provides an overview of the basics of building your community roadmap, as well as a help worksheet to help you get started.
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