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Perspectives on The Value of Community Management

June 26, 2013 By Rachel Happe

This is the fourth year we have published our State of Community Management Report and we are continually humbled by the response, from contributions, shares and the creation of derivative work.

This year we made some significant changes to the way we do the research and what it covers because the discipline of community management is starting to mature – enough so that we can begin to quantify it, which is exciting in its own right.

This years research:

  • Captured in depth data about organizational demographics, community program offices, community management and specific community profiles.
  • Is being published as a portfolio of assets including reports, eBooks, videos and graphics.
  • Was developed in collaboration with an advisory board of TheCR Network members

It was an audacious undertaking and masterfully executed in large part thanks to Maggie Tunning, TheCR Future of Business Research Fellow.

One of our biggest goals with all of our research is to make it actionable – i.e. to start important conversations, inform decisions and help people set more realistic expectation – so it thrills us to see so many perspectives from our network:

  • What Can a Community Manager Do For You by Associations Now
  • The Maturation of Community Management:  Move From Art to Science by CMS Wire
  • Five Takeaways from the 2013 State of Community Management Report by Jeff Esposito
  • The State of Community Management:  Tangible Value by Get Satisfaction
  • 3 Must-Read Online Community Management Resources You May Have Missed by Socious
  • 2013 State of Community Management Stresses Importance of Community Managers by Maggie McGary
  • The State of Community Management by Boyd Neil
  • State of Community Management 2013 Report from TheCR by Online Community Results
  • Le Community Manager : Son profil, Ses outils, Ses métriques by Olivier Berard
  • État des lieux du Community Management 2013. Partie 1 : “La valeur ajoutée du community management by Matthieu Thomas
  • Community management : l’état de l’art 2013 by Medias Sociaux

If you have been pondering the data and wondering what others thought about it please join our discussion on LinkedIn or by using #2013SOCM on twitter.

About Rachel Happe

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