By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.
We have been overwhelmed by the response to the State of Community Management 2014! We love hearing everyone’s take on the data, so please keep your tweets, blog posts, articles and reviews coming. This week I’m excited to highlight one of our key findings from the SOCM 2014 in this week’s community fact #2 – maturity and measurement are linked.
For many years, community management has been more of an art than a science. That is – the community management discipline has changed as organizations apply more process to the role and its responsibilities. It follows that those who have applied more process are seeing more results – and newer communities are in many cases more mature than those started 3-4 years ago because they are able to make use of emerging knowledge of community practices.
Of those with the most mature processes – the best-in-class (the top 20%) in this year’s report, 85% can measure the value of their communities vs. 48% for the average community.
You can review more findings related to community maturity in the State of Community Management 2014. This post is the second in a 10-part series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and waving around your next community strategy meeting.
You can access the whole report here:
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