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SOCM 2014 Community Fact #04 – Do I Need a Community Strategy?

July 10, 2014 By Shannon Abram

By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.

You’ve heard that practice makes perfect, but what about planning? In our State of Community Management 2014 research we found that the foundation of a successful community really is the presence of a well-defined strategy- one that integrates social tools and methods with business goals and processes. A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI.

​72% of communities surveyed indicated that they have an approved community strategy, a sure sign that organizations understand how to justify a community approach. However, of that 72%, only 40% of those strategies are operational and measurable. In best-in-class communities, 100% have an approved strategy and 79% have strategies that are operational and measurable – an indicator of why best-in-class communities are twice as likely to be able to measure value.

strategy

You can review more findings related to community maturity in the State of Community Management 2014. This post is the fourth in a 10-part series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and waving around your next community strategy meeting.

You can view Fact #01, Fact #02 and Fact #03 or download the whole report today. If you are particularly interested in community strategy insights jump to page 26 of the Report.

The State of Community Management 2014 from The Community Roundtable

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Looking to take your career in community management to the next level? 92% of members agree that TheCR Network supports and advances their personal and professional goals. Learn how our research, access to peers and experts, targeted content and exclusive concierge service can help you achieve your goals.

Fun Stuff, State of Community Management
fact, SOCM, SOCM 2014, Strategy

About Shannon Abram

I love dogs, drinks, and the oxford comma. Writing from the great commonwealth of Massachusetts, I almost definitely need a nap.

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