The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • About Us
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2024
      • Community Leadership Awards 2023
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
  • Services
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
  • Research
    • The State of Community Management
      • SOCM 2024
      • SOCM 2023
      • SOCM 2022
      • SOCM 2021
      • SOCM 2020
    • Community Careers and Compensation
    • The Community Manager Handbook
      • 2022 Edition
      • 2015 Edition
    • The Social Executive
    • Special Reports
    • Case Studies
  • Events
    • Connect
      • Connect 2024
      • Connect 2023
      • Connect 2022
    • Community Technology Summit
    • Professional Development
    • Resource Bundles
    • Upcoming Events
    • Community Manager Appreciation Day
      • Community Manager Appreciation Day 2025
      • Community Manager Appreciation Day 2024
  • I’m looking for…
    • Community Engagement Resources
    • Executive Support Resources
    • Community Reporting Resources
    • Platform and Technology Resources
    • Community Strategy Resources
    • Community Programming Resources
    • Community Career Resources
    • Something Else
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Community
    • The Network
      • Member Login
      • Join The Network
      • Roundtable Call Library
    • The Library
      • Subscriber Login
      • Subscribe to The Library
  • Blog

The Hidden Work of Community Teams

June 25, 2018 By Rachel Happe

Community management work is evolving along with roles – and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful.

I’ve long said that community management is the future of all management – and community leadership is the future of all leadership.

That’s happening and people are turning to community professionals for support; help with strategy, coaching, training, and more. All of those requests are straining the already stretched resources of community teams and making them de facto Centers of Excellence without formal acknowledgment of that role. Even more critically they do not have the resources or skill sets they need to provide that support effectively while still shouldering much of the responsibility for day-to-day engagement. 47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are Centers of Excellence.

community teams SOCM 2018Add to that, 52% of community programs include engagement as a professional development goal for employees outside of the community team and 43% of programs include community management responsibilities for employees outside of the community team. That requires a lot of coordination and reporting, never mind training and coaching. And yet, the average community team still only includes 4.4 full-time staff members.

This shift from primarily focusing on building engagement and community value to helping others build and facilitate communities is a tough transition. The skills required to do one are not necessarily the skills required to do the other. As teams do more indirect support they need better business, strategy, and technical skills – all of which are secondary skill sets when the primary responsibility is direct engagement and value creation.

Do you provide indirect support for others as they develop their community management skills? If so, is it acknowledged and resourced by your stakeholders? If not, do you report its frequency and time requirements to stakeholders so they can more accurately see the breadth of work you are doing?

Want more insights? Download The State of Community Management 2018 report now!community teams SOCM 2018

About Rachel Happe

comments powered by Disqus
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Community 101
Case Studies
Webinars

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Professional Development

QUICK LINKS
Blog
Newsletter
About The Network
About The Library
About The Academy

LOGIN
The Network
The Library
The Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter