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The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

DJ Waldow on Scale Issues and a Day in His Life

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Since there’s a bit of an overlap between this series and @TheCR Quick Chat, we’re posting these in place of the QC for the time being.

DJ Waldow from Blue Sky FactoryOur first episode features an interview with DJ Waldow, Director of Community at Blue Sky Factory. From their web site:

Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn’t luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing.

Highlights include:
– DJ answers the “isn’t email dead?” question.
– We discuss the difference between social media and community management, and how DJ juggles the two roles.
– DJ describes a day in his life, from monitoring to outreach and response and even prospecting
– We discuss scale issues for smaller companies, larger companies, and franchises

*Special Bonus: DJ mentioned being an expectant father during this recording. Eva Claire Waldow was born Tuesday, March 23, 2010. Congratulations!


Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

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