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Friday Roundup: New faces, improving community metrics and heroes of heroes

March 27, 2015 By Ted McEnroe

By Ted McEnroe, The Community Roundtable

Photo from Thomas Wolf via Wikipedia (CC BY-SA 3.0)

Photo from Thomas Wolf via Wikipedia (CC BY-SA 3.0)

I don’t mean to alarm anyone, but Q1 of 2015 is basically over. It’s that time when community managers look at their strategic plan for the year, utter something that shouldn’t be typed in a blog post, and say to themselves, “Wow, I really need to dig in on those priorities!” But hey – no more snow, right? (Please?)

Here at TheCR, we are heading into the spring with some new and familiar faces back in then fold. Shannon Abram is returning, bringing her energy, positive attitude and strategic smarts back into our mix. We also welcome a new face onto our team. Georgina Cannie is joining us as our Community Management Fellow, working with Hillary Boucher to bolster TheCR Network and help us execute on a couple of major strategic priorities for the rest of the year.

Great conversation this week in TheCR Network with TheCR Champion Maddie Grant and Jamie Notter, the authors of “When Millennials Take Over,” about the book and the expectations of the new generation in the workplace. Savvy community professionals will recognize how well community approaches fit with this new generation. If you missed it, it won’t be the last you hear from them – they’ll be joining us for #ESNChat at 2pm on May 14, if you want a taste of their insight.

The end of the quarter is always a good time to raise the topic of metrics – this week, Shannon laid out three things you should be keeping in mind as you improve your community metrics and measurement strategy. We also put together the first of three posts planned on our Community Superheroes’ Superheroes. If you look on the back page of The Community Manager Handbook, you’ll see the list of the “superheroes” we worked with to develop the lessons in the Handbook, and who they had drawn from in their careers. In the posts, we’ll give you more on why our heroes have found these folks so valuable. If nothing else, our heroes’ heroes are another set of thought leaders and practitioners to follow to expand your community knowledge base.

Things We Are Reading This Week

Convincing Skeptical Employees to Adopt New Technology – “Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. But getting every employee on board is often a challenge. What can you do to increase early and rapid adoption? How can you incentivize and reward employees who use it? And should you reprimand those who don’t?”

Gamification Is Thriving Inside the Enterprise – “Opinions may vary, but there is no denying that the use of gamification inside the enterprise is becoming an effective way to engage staff with their organisations. “If you want employees to share knowledge and collaborate, you need to have not only a platform but motivated people,” says Mario Herger, CEO and founder of Enterprise Gamification Consultancy LLC.”

Beware Red Herrings: Intranet vs. ESN is a Sham – “Internal communications departments have debated this question, as have ESN teams and intranet teams. Maybe they saw higher adoption and engagement on their ESN platform, or read success stories from their peers. Or maybe their tired intranet publishing platform is in desperate need of replacing. Oscar Berg nailed it when he wrote that choosing between an intranet and ESN is the wrong question to ask — it displays technology-centric thinking. Instead of thinking about platforms, the starting point needs to focus on organizational and user needs.”

What Millennials’ News Consumption Habits Mean for Associations – “A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. How does these findings affect associations? Though they don’t use social media primarily as a source for seeking out news and information, a majority of millennials end up getting most of the news they absorb from their social networks, according to a report released last week by the Media Insight Project. MIP, a collaboration between the American Press Institute and Associated Press-NORC Center for Public Affairs Research, also found that they’d be very unlikely to pay for news.”

New Social Media and Community Jobs

Community Manager – Beachbody, Santa Monica, CA

Community Manager – Institute for Healthcare Improvement, Cambridge, MA

Community Manager – Manulife/John Hancock, Toronto, ON/Boston, MA

Community Manager – The Onion, Chicago, IL

Enterprise Community Manager – First American Financial, Santa Ana, CA

Community Manager, Local Guides – Google, New York, NY

Community Manager – Williams-Sonoma, San Francisco, CA

Digital Community Engagement Manager –  Hillshire Brands, Chicago, IL

Marketing and Community Manager – Van Andel Education Institute, Grand Rapids, MI

Community Marketing Manager – Sumo Logic, Redwood City, CA

Community Manager, Niche – Twitter, San Francisco, CA

Community Support Manager, ShopSense by Shopstyle – Popsugar, San Francisco, CA

Online Community Associate – SolarCity, Las Vegas, NV

Introducing TheCR Champions: Maddie Grant

October 22, 2014 By Jim Storer

By Hillary Boucher, Community Manager at The Community Roundtable.

(This is the second post in our series highlighting TheCR Champion program. Read part one here.)

This month we announced a new leadership program — TheCR Champions – for TheCR Network. Today I want to introduce you to one of our new Champions!

Maddie Grant is a long time friend of TheCR and has facilitated Roundtable calls as a guest TheCR Expert a number of times over the past few years. We are thrilled to have her facilitating a working group and helping us to deepen our engagement, content and programming. Lucky us!

Maddie Grant

Want to learn more about Maddie, her expertise, and the working group she is facilitating? Read on!

Maddie, tell us a little bit about your background.

I’m a social/digital strategist and serial entrepreneur, based in Washington DC. I consult to mostly associations and nonprofits and my main company, SocialFish, is a large social media blog (about 35 writers) for that industry.  I currently run an Essentials of Community Management crash course.  I also consult through ICF Interactive, and two of my clients are big community management projects, both of which are basically relaunches after failed starts. (Reasons why they failed the first time? Lack of internal support and infrastructure, of course! I bet everyone here could have guessed that one!).

I also have a brand new consulting firm (you heard it here first!) called Culture That Works LLC with my partner (in life) Jamie Notter, who is also my co-author on our book Humanize: How People Centric Organizations Succeed in a Social World. We’re currently writing our next book, on millennial thinking, and the company is for the culture consulting work we do together. This relates directly to community building, because a lot of what we write about and consult on is internal and external collaboration, as well as culture change related to technology change.

So, it seems the common thread for all of this is online communities! Yay!

What working group will you be facilitating and what are your goals for the group?

I have been invited to TheCR (thanks Rachel and Hillary!) to facilitate the associations and nonprofits working group. My goals for the association and nonprofit group is first to help connect people to each other; I’ve been described as a “bridger” IRL (so to speak) and connecting the dots between people and between communities is something I do pretty naturally.  Second, my goal is to help bring in expertise related to nonprofits, which will hopefully be relevant to anyone in the CR.  Nonprofits and associations have important community-driven missions –to do with pushing our industries forward and/or changing the world for the better– that are directly tied to our ability to build community online. So connections and learning, those are my two big goals.

Do you have a community that you are especially passionate about?

A community on the side that I am crazy passionate about is this – I run social strategy for Artomatic, a huge nonprofit arts festival in DC. We attract about 75,000 people and 2500 artists and performers to each event, and the whole thing is volunteer run – so part of my job is corralling the hundreds of volunteers, both short term and long term.

Thank you Maddie! We are excited to collaborate with you.

—

Want to take advantage of exclusive TheCR Champion programming inside TheCR Network? Join today.

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