Rachel sat down with Stewart Mader (blog/Twitter), the author of Wikipatterns and a recognized expert on technology adoption, to talk about the concept of social software pilots.
Initially, Michael Idinopulos wrote a post called “Enterprise 2.0: Skip the Pilot” which sparked quite a conversation in the blogosphere. In this Quick Chat, Rachel and Stewart explore how internal workflows are evolving, the changing definition of “content ownership” and why companies should consider removing the term “pilot” from their social software and community initiatives.
Download this podcast (17 minutes/15.9mb)
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