By Ted McEnroe, The Community Roundtable Ever have a conversation with someone who was focused solely on their needs and wants? Of course you have. It doesn't make for great engagement. So why do we expect to engage members when we focus solely on our organizational needs? In a nutshell, … [Read more...]
Friday Roundup: Community Manager Appreciation, Respect, and Job Searching
By Ted McEnroe, The Community Roundtable In case you haven't heard - Monday, January 26 is Community Manager Appreciation Day. We've talked a lot about our CMAD events in Boston, New York, Atlanta, Milwaukee and Washington, DC, and if you still want to get in before the tickets are all gone, you … [Read more...]
Focus on the relationship, not the transaction
I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]
You might be a community manager if…
...communications is an integral part of your job ...you work with a dispersed group of constituents ...you are responsible for building & growing relationships That covers a lot of ground - PR/communications, marketing, sales, any management position, HR, product management, knowledge … [Read more...]
