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Best-in-class communities measure behavior over activity – SOCM Fact #12

September 23, 2016 By Ted McEnroe

By Ted McEnroe, Director of Research and Training What is the best way to capture the value of your community? Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain … [Read more...]

Community Management Best Practices, State of Community Management
community metrics, community value, socm2016

Do community manager roles change as communities mature?

July 18, 2016 By Ted McEnroe

By Ted McEnroe, Director of Research and Training Explaining what you do as a Community Manager is never easy - and it turns out, it's likely to change as your community matures. That's right - not every community manager does the same thing, and all community manager roles evolve as their … [Read more...]

State of Community Management
community managers, community roles, socm2016

Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6

July 7, 2016 By Ted McEnroe

community superusers and advocates

By Ted McEnroe, Director of Research and Training They like you. They really really like you. Your community advocates. They are the ones you love to see - they answer questions and cheer you on and by being engaged they give you a sense that your time and efforts aren't going unnoticed. But … [Read more...]

State of Community Management
advocacy, member empowerment, socm2016

Who’s the most valuable group for your community engagement? (It’s not your CEO.)

July 6, 2016 By Ted McEnroe

Community superusers and subject matter experts

By Ted McEnroe, Director of Research and Training Who is the person you most need involved to create a successful online community (other than a full-time community manager)? It's not your CEO. Or anyone else in the C-suite. Our State of Community Management research finds that while … [Read more...]

State of Community Management
engagement, executive engagement, socm2016, subject matter experts

Communities have big goals, but too few have a roadmap to get there

June 28, 2016 By Ted McEnroe

community roadmap

By Ted McEnroe, Director of Research and Training If you're planning a vacation this summer, you have a plan. You have a vehicle. You have destinations in mind. And I bet you know how to get there, or have a map to get you there. Can you say the same for your community? In most cases, the … [Read more...]

State of Community Management
roadmap, socm2016, strategy gap

Best-in-class communities know their value

June 14, 2016 By Ted McEnroe

Free community manager trends and research

By Ted McEnroe, Director of Research and Training "Is it worth it?" It's a common question when making any investment - time, money, energy or brain power - in anything, whether it's a movie, a meal at a new restaurant, a new exercise program, or anything else. We like to know whether what we … [Read more...]

State of Community Management
measurement, shared value, socm2016

Want community engagement? Make your organization care about it.

June 13, 2016 By Ted McEnroe

By Ted McEnroe, Director of Research and Training, The Community Roundtable Convincing skeptics about the value of community is a part of the job for all too many community managers. When faced with adversity, there's almost a "fight or flight" choice. The "fight" choice in this case is to strive … [Read more...]

State of Community Management
research, socm2016, state of community management

SOCM 2016 Fact #1 – Member feedback creates engagement opportunity

June 3, 2016 By Ted McEnroe

Free community manager trends and research

By Ted McEnroe, Director of Research and Training June is wedding season, but engagement happens year-round.  At least that's what community managers hope. For The State of Community Management 2016, we wanted to get a better sense of some of the cultural elements that drive higher engagement … [Read more...]

State of Community Management
engagement, member feedback, research, socm2016, state of community management

Scale yourself as a community manager to take community to new heights

May 31, 2016 By Ted McEnroe

How to scale online community

By Ted McEnroe, Director of Research and Training, The Community Roundtable Have you ever met a successful community manager who says they wish they had more to do? Me neither. Community managers wear multiple hats, work with myriad stakeholders and are expected to understand everything … [Read more...]

State of Community Management
advocacy, member engagement, socm2016

Friday Roundup – Show us your #SOCM2016

May 27, 2016 By Shannon Abram

Community value and roi

By Shannon Abram, The Community Roundtable Tweets have been popping up from around the globe about the State of Community Management 2016 (check out #socm2016!) and we love seeing the report out in the wild. If you're reading from your favorite coffee shop, seat 3b from 30,000 feet or even just … [Read more...]

Friday Roundup
friday roundup, Jobs, links, news, socm2016

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