By Ted McEnroe, Director of Research and TrainingWhat is the best way to capture the value of your community?Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain … [Read more...]
Do community manager roles change as communities mature?
By Ted McEnroe, Director of Research and TrainingExplaining what you do as a Community Manager is never easy - and it turns out, it's likely to change as your community matures. That's right - not every community manager does the same thing, and all community manager roles evolve as their … [Read more...]
Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6
By Ted McEnroe, Director of Research and TrainingThey like you. They really really like you. Your community advocates. They are the ones you love to see - they answer questions and cheer you on and by being engaged they give you a sense that your time and efforts aren't going unnoticed.But … [Read more...]
Who’s the most valuable group for your community engagement? (It’s not your CEO.)
By Ted McEnroe, Director of Research and TrainingWho is the person you most need involved to create a successful online community (other than a full-time community manager)?It's not your CEO. Or anyone else in the C-suite.Our State of Community Management research finds that while … [Read more...]
Communities have big goals, but too few have a roadmap to get there
By Ted McEnroe, Director of Research and TrainingIf you're planning a vacation this summer, you have a plan. You have a vehicle. You have destinations in mind. And I bet you know how to get there, or have a map to get you there.Can you say the same for your community? In most cases, the … [Read more...]
Best-in-class communities know their value
By Ted McEnroe, Director of Research and Training"Is it worth it?"It's a common question when making any investment - time, money, energy or brain power - in anything, whether it's a movie, a meal at a new restaurant, a new exercise program, or anything else. We like to know whether what we … [Read more...]
Want community engagement? Make your organization care about it.
By Ted McEnroe, Director of Research and Training, The Community RoundtableConvincing skeptics about the value of community is a part of the job for all too many community managers. When faced with adversity, there's almost a "fight or flight" choice. The "fight" choice in this case is to strive … [Read more...]
SOCM 2016 Fact #1 – Member feedback creates engagement opportunity
By Ted McEnroe, Director of Research and TrainingJune is wedding season, but engagement happens year-round. At least that's what community managers hope.For The State of Community Management 2016, we wanted to get a better sense of some of the cultural elements that drive higher engagement … [Read more...]
Scale yourself as a community manager to take community to new heights
By Ted McEnroe, Director of Research and Training, The Community RoundtableHave you ever met a successful community manager who says they wish they had more to do?Me neither. Community managers wear multiple hats, work with myriad stakeholders and are expected to understand everything … [Read more...]
Friday Roundup – Show us your #SOCM2016
By Shannon Abram, The Community RoundtableTweets have been popping up from around the globe about the State of Community Management 2016 (check out #socm2016!) and we love seeing the report out in the wild. If you're reading from your favorite coffee shop, seat 3b from 30,000 feet or even just … [Read more...]
