One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Five Best Practices for Onboarding New Members
How you welcome your new members matters - one of the most consistent findings in our State of Community Management research is on the impact of onboarding programs on getting new members to engage in a community. It makes sense – having someone welcome you, give you some ground rules on … [Read more...]
In online communities, new member programs matter – SOCM2016 Fact #9
By Ted McEnroe, Director of Research and Training You walk into a new place - maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time … [Read more...]
Want to get new community members off to a good start? Be human.
By Ted McEnroe, The Community Roundtable A few weeks ago, I had the chance to talk with members of TheCR Network about Best Practices in New Member Programs. It was a great, member-driven sharing of ideas and approaches to using welcome programs as an opportunity to begin getting members involved … [Read more...]
State of Community Management 2015 Monday Fact #8: New member programs matter
By Ted McEnroe, Head of Research and Content, The Community Roundtable "You never get a second chance to make a first impression." I try not to take too many words of wisdom from old shampoo commercials, but that Head and Shoulders Shampoo tag line does resonate for me when we think about … [Read more...]
State of Community Management Monday Fact #5: Investing in new community members pays off
By Ted McEnroe, The Community Roundtable You walk into a restaurant. There are people dining, chatting, having a good time - and there's an empty table, but there's no one there to greet you, seat you or give you a menu. Do you stay? You might, or you might leave. Either way, it's not a … [Read more...]
