How you welcome your new members matters - one of the most consistent findings in our State of Community Management research is on the impact of onboarding programs on getting new members to engage in a community.It makes sense – having someone welcome you, give you some ground rules on … [Read more...]
In online communities, new member programs matter – SOCM2016 Fact #9
By Ted McEnroe, Director of Research and TrainingYou walk into a new place - maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time … [Read more...]
Want to get new community members off to a good start? Be human.
By Ted McEnroe, The Community RoundtableA few weeks ago, I had the chance to talk with members of TheCR Network about Best Practices in New Member Programs. It was a great, member-driven sharing of ideas and approaches to using welcome programs as an opportunity to begin getting members involved … [Read more...]
State of Community Management 2015 Monday Fact #8: New member programs matter
By Ted McEnroe, Head of Research and Content, The Community Roundtable"You never get a second chance to make a first impression."I try not to take too many words of wisdom from old shampoo commercials, but that Head and Shoulders Shampoo tag line does resonate for me when we think about … [Read more...]
State of Community Management Monday Fact #5: Investing in new community members pays off
By Ted McEnroe, The Community RoundtableYou walk into a restaurant. There are people dining, chatting, having a good time - and there's an empty table, but there's no one there to greet you, seat you or give you a menu.Do you stay?You might, or you might leave. Either way, it's not a … [Read more...]
