Every online community – internal (employee community) and external (custom community) – has a handful of dedicated members who contribute more than the rest. Whether you have a formal superuser, advocacy, or membership leadership program, or informally track and interact with these members, now is a great time to show them some love.
Different communities call these super users different things, including community advocates, community leaders, power users, and more.
5 Ways to Show Super Users Love in Your Online Community:
1- Swag. Everyone loves free stuff, and it doesn’t have to be an expensive investment. A hand-written note and some stickers go a long way with your superusers.
2- Shout-Outs. Highlight these members in the online community with a quick mention. Feeling seen and appreciated by online community managers makes super users feel valued.
3- Online Badges. If your online community uses badges, create a special badge to identify your superusers. This will also highlight your superusers as a resource to new members who may not understand how to engage when they join your online community.
4- Personally thank active contributors. It seems simple, but it helps increase member satisfaction.
5- Give them a sneak peek at an upcoming program, feature, or initiative. You’ll get valuable feedback and your superusers will love feeling like they got a behind-the-scenes look at something before everyone else does.
Want more ideas for launching superuser (aka leadership) programs in your community?
Check out this short video from Hillary Boucher.
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