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The Evolution of Customer Communities

November 23, 2021 By Shannon Abram

In 2022, an online community is table stakes for brands that want to connect with their audiences. In this 45-minute webinar we explored how customer communities create opportunities for advocacy and innovation at successful brands.

Including: 

  • Using social support to empower members
  • Increase brand loyalty through community initiatives
  • Generate new ideas and pick up the pace of community-led innovation

We also highlighted real-life community case studies from brands that get community right.

Watch the Webinar:

Download the Companion Ebook

Featured Panelists

Screen Shot 2022-02-23 at 12.45.48 PM

Name: Jonathan Wishart

Position: Business Value Director

From Jonathan: I have been using Khoros Communities since 2003 when I joined the PlayStation community, one of Khoros’ earliest customers, and racked up a few thousand posts. I began working at Khoros in 2006. I’ve worked as a moderator on our customers’ communities, as an implementation consultant working to launch brand new communities, and as a strategic advisor helping Khoros customers conceptualize, demonstrate, and grow the impact their community is having on their business. My favorite snack is the outrageously large jar of mixed nuts from Costco.

About Shannon Abram

I love dogs, drinks, and the oxford comma. Writing from the great commonwealth of Massachusetts, I almost definitely need a nap.

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