By Amy Turner, The Community Roundtable
After seeing so many wonderful pics of summer vacations from the 70s and 80s, and the weird and wacky hair styles they contain we just couldn’t help ourselves. We are fully embracing the #ThrowbackThursday nostalgia here at The Community Roundtable with a series of weekly posts to share past content we feel is still incredibly relevant and substantial.
To start things off, we wanted to share several posts on the importance and benefits of measuring community ROI. Effectively measuring your community’s ROI can take you from soft and squishy community management down to the cold, hard facts. Facts that will help you engage executive stakeholders, make the case for increased community budgets, help you plan for the future of your community and successfully manager your community resources.
We discussed how measuring ROI still remains a barrier in setting appropriate expectations and planning with executive stakeholders (Untangling the Community ROI Issue), how social media/community has reversed the traditional sales and marketing paradigm (Focus on the relationship, not the transaction) and how our Community Performance Benchmark helps show you where your community efforts are relative to where you want to be (Is Your Community Approach a Hollow Bunny?).
We hope you enjoy these posts! Stay tuned for our next #ThrowbackThursday post next week!
Untangling the Community ROI Issue
Focus on the relationship, not the transaction
Is Your Community Approach a Hollow Bunny?
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Have a post about measuring community ROI that you want to share? Link to it in the comments below! We’re always on the lookout for more awesome community perspectives
