One of the consistent themes at the Enterprise 2.0 conference, like at many conferences in this space recently, was the need for more case studies and ROI examples. Both of those are big meaty things to develop and present – when companies are willing to share. It’s partly why so few good examples exist. At The Community Roundtable, over time, we will begin to pull these out and document them but in the short term, we wanted to start off with something smaller and easier. There is a lot of value to documenting smaller techniques and methodologies that may not have the full set of metrics yet but for which something was learned or achieved. We’re calling these @TheCR Quick Cases.
We’ve put a template together for anyone to use – download it here. And yes, it’s in Word, not a wiki – it is still a universal tool for content and these @TheCR Quick Cases are not something that should be open to editing by others. While we would love to have you fill these out and share them with us (just email to email@example.com) and our blog audience, feel free to use this template for your own use as well. What types of techniques and methods do we think they are appropriate for?
– How did you get your CxO to blog?
– What role do your community VIPs/cheeseheads play in your community?
– How and why do you recognize community members?
– How do you spend your time as a community manager and how do you articulate the value of each activity to your boss/colleagues?
– How did you divide up your community into groups? What terms and taxonomy did you use?
We’ve included a @TheCR Quick Case to give you an example. While it is early days here at The Community Roundtable, in a short two months we’ve been able to grow our Twitter audience to over 900 people – a few people have asked how we did it. We’re calling the case, How to Be a Twitter Winner.
We would love feedback on either the structure of the template or the content of How to Be a Twitter Winner… and we would love to see your @TheCR Quick Cases!