I know you are busy. 2018 is shaping up to be another crazy year, and the idea of committing to a course (even an online one) is daunting. With so much on your to-do list, it’s easy to push your professional development off until later.
I’m here to tell you: that is a mistake.
I’ve got three (research-backed!) reasons you should consider signing up for our Strategy Community Workshop.
Community professionals who can develop strategy are in demand.
Community strategy development is the most valued skill in every community-related role we’ve examined in our research.
This has powerful implications for leaders of community programs. Directors of community should expect that their community specialists, managers and strategists want and need to have a say in defining and implementing community strategy. Hiring managers need to seek out people they think can couple that desire for strategic input with the skills to develop, implement and review.
For community managers, the shared power comes with shared responsibility. New hires should expect that they will be held accountable for their participation in community strategy development.
If you aren’t sure where to start, or even what community strategy development entail our Community Strategy Workshop will get you started and make sure you a comfortable with the basics of community strategy.
Community professionals who can develop strategy make more money.
In our research, community professionals who scored high on strategic highly benefitted, too. They earned an average of about $91,000 – a slight but noticeable bump over the overall average. This falls into the “noteworthy but not surprising” category: those who most highly valued business skills were more likely to be Directors of Community, and those who valued strategy were more likely to be community strategists (and make higher salaries in those roles.)
Can you really afford not to focus on developing your strategic skills? Our Strategic Community Workshop will level up your skills and give you valuable strategic assets for your community program today.
Communities with core value assets are more successful and more well-funded.
In our SOCM research we found that the foundation of a successful community really is the presence of a well-defined strategy – one that integrates social tools and methods with business goals and processes. A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI.
A thoughtful community roadmap sets your community up for success and provides actionable ideas about aligning priorities, communicating value and organizing planning in your community programs.
The Strategic Community Workshop is focused on helping you draft three core community assets – a business case for your community, a roadmap for your community and an ROI model for your community – all perfect for making the case for your program with stakeholders and executives.
Limited spots remain for the January session of the workshop. You can learn more, or sign up here.