The next module in our online WOMM-COM community manager certificate program starts next week. We’re really excited to bring together such an amazing group of practitioners to teach this course. Check out the instructors and we’re sure you’ll agree.
The community manager course is designed to explore the competencies of the Community Maturity Model in depth and is perfect for
- WOMM-COM Module 1 graduates looking to extend their knowledge and/or begin to explore what it means to take the next step in their career.
- Current community managers looking to round out their knowledge and insure their skills are up to date.
- Executives and managers looking to better understand the community manager role and how to best leverage it in their organizations.
Each session in the course is taught by an experienced practitioner and includes case study examples of key principles. Sessions include:
Market Context – Explore what an entire community ecosystem looks like, including discussion of employee, partner and customer communities. Specific community use cases will also be covered.
Strategy – Deep dive into goal setting, target member analysis, competitive analysis and ecosystem mapping.
Culture and Leadership – Identify common cultural hurdles to successful community and how to handle them. Review of community leadership strategies, including emergent leadership and scaffolding.
Policies and Governance – Discussion includes developing enterprise standards for social media escalation, triage and response, playbooks, and how to best partner with legal/compliance.
Community Management (Part 1) – Review of recruitment and engagement strategies, return motivators, and recognition and reward systems. Discussion of relationship mapping and it’s important to community managers.
Community Management (Part 2) – Deep dive on your community ecosystem, including examples of a hub-spoke strategy with Facebook, 3rd party and internal community. Review of different social listening approaches and how they build strong community.
Content and Programs – Review of the critical components of a successful content strategy, including user vs. expert generated, evergreen, re-purposing and welcome content. Discussion of program development, including editorial calendars, modalities and capturing content from programs.
Tools – Deep dive on the evaluation, selection and implementation of various social tools. Review of mobile considerations and new tools just hitting the market.
Metrics and Measurement – Discussion that includes aligning measures with business goals, community health, influencer measurement, reporting and storytelling with data.
Program Management – This capstone course reviews key concepts and provides context on how community managers fit in the organizational model, the importance of internal evangelism, developing advocates and building a solid persona as the “face person” of the organization.
Register now or please pass along to someone who could benefit from this training.