The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • Who we are
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
      • TheCR Awards 2020
      • TheCR Awards 2019
      • TheCR Awards 2018
      • TheCR Awards 2017
    • Careers
      • 2022-23 Community Management Fellow
  • What we do
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
    • Research
      • The State of Community Management
        • SOCM 2022
        • SOCM 2021
        • SOCM 2020
      • Community Careers and Compensation
      • The Community Manager Handbook
        • 2022 Edition
        • 2015 Edition
      • The Social Executive
      • Special Reports
    • Training and Events
      • Upcoming Events
      • Data-Driven Community Management Workshop
      • Connect
        • Connect 2023
        • Connect 2022
      • Community Technology Summit
      • Training
      • Resource Bundles
    • Resources
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community Management Jobs
        • Job Board
        • CMGR Profiles
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Who we serve
    • Resources for Community Managers
    • Community Program Owners
    • Community Executives
  • TheCR Network
    • Member Login
    • Join TheCR Network
    • Roundtable Call Library
  • TheCR Library
    • Subscriber Login
    • Subscribe to TheCR Library

SOCM 2014 Fact #7: Do I need a community playbook?

October 16, 2014 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.

If you’re just getting started in community management you might find your self asking “why isn’t there a how-to manual I can consult?” Of course there are tons of great resources on the internet (from places like CMX Hub, FeverBee, SocialFish and of course right here at TheCR) – but sometimes it would be nice to just reach over and grab a community playbook.

For most best-in-class communities this isn’t just a dream. Through the State of Community Management 2014 research we found that 85% of best-in-class communities have a community playbook already.

​Community playbooks are hallmarks of mature community programs.

​In addition to enabling policies, best-in-class communities are more likely to document organizational standards for community management in community playbooks. Best-in-class communities are more than twice as likely to have playbooks as the average community. We have found that comprehensive community playbooks act as enablers to scale community management responsibilities.

Creating a Community Playbook

If you don’t already have a community playbook it can seem like a daunting undertaking. Our friends at Enterprise Hive shared five great tips for getting started. Tips include understanding that the playbook is meant to be an organic document and ensuring that the playbook structure has flexibility. Check out the whole post here for a great outline on how to get started.

SOCM 2014 Fact #7 - Community Playbook

You can review more findings related to community maturity in the State of Community Management 2014. This post is part of a series highlighting some of the most thought-provoking data from the SOCM 2014 – brought to you via a fun poster – perfect for sharing on Twitter, hanging at your desk, or printing out and waving around your next community strategy meeting.

Want even more community facts? Check out the full SOCM 2014 here:

The State of Community Management 2014 from The Community Roundtable

—–

Looking to take your career in community management to the next level? 92% of members agree that TheCR Network supports and advances their personal and professional goals. Learn how our research, access to peers and experts, targeted content and exclusive concierge service can help you achieve your goals.

About Shannon Abram

I love dogs, drinks, and the oxford comma. Writing from the great commonwealth of Massachusetts, I almost definitely need a nap.

comments powered by Disqus
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Job Board
Community 101
Case Studies
Webinars
Upcoming Events

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Training and Events

RESOURCES BY AUDIENCE
Community Managers
Community Program Owners
Community Executives

QUICK LINKS
Blog
Newsletter
About TheCR Network
About TheCR Library
About TheCR Academy

LOGIN
TheCR Network
TheCR Library
TheCR Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter