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Roundtable Call: Tribalization of Business Study

July 7, 2009 By Jim Storer

A big part of what we’re trying to build with The Community Roundtable is a peer network that shares what we learn with our broader community. To that end, we made the Community Maturity Model open source and shared our construct for TheCR Quick Case and continue to figure out new ways to give what we’re doing back to the community at large (we’re currently in the process of launching a public podcast series specifically for community managers… more in another post).

The cornerstone of what we do as a member-based organization are Roundtable Calls. They typically start with a brief introduction by a recognized “expert” and then become a facilitated discussion between members, us and the expert. The best practices and stories that are shared during the discussion often result in “aha” moments for members and lead to deeper bonds between the members. We record the calls and write reports summarizing the best practices that we uncover as a group, never attributing insights to individuals (to maintain their privacy).

We hosted a Roundtable Call last month with Francois Gossieaux from Beeline Labs. He gave an excellent overview of the latest installment of the Tribalization of Business study he’s working on with Ed Moran from Deloitte. Following the call we talked with Francois about “open-sourcing” his intro and in typical Francois fashion he said “go for it!”

In the audio below, Francois compares/contrasts quantitative information from the 2008 and 2009 studies, highlighting where he sees big changes. He also shares several qualitative stories that help illustrate how companies are evolving their business practices to better embrace community. Enjoy!

Interested in learning more about becoming a member of The Community Roundtable? Send us a note or ping us on Twitter.

https://media.blubrry.com/608862/community-roundtable.com/audio/conferencecalls/FrancoisGossieaux_Public.mp3

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About Jim Storer

Jim has always been interested in bringing people together and connecting them to one another, whether it’s for events, online communities or a food/craft beer tasting. Connect with Jim on Twitter or Linkedin.

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