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Internal Community Manager Fundamentals

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Access to TheCR Academy is free for members of TheCR Network.

Thinking about community training?

Join TheCR Network, and in addition to exclusive access to trusted research, resources, tools, and programming you can take every course in TheCR Academy for free (a $495 value each!) Get started.

The Community Roundtable’s Internal Community Manager Fundamentals Course for new internal community managers outlines the scope of the internal community manager role and provides prescriptive approaches for successful community management.



Register Now

Community Fundamentals - Explainer

Who should register?

Screen Shot 2015-05-11 at 9.30.00 PMThis program is targeted at Internal Community Managers who:

  • Are brand new to their role and need to get quickly up to speed.
  • Have been in their role for 1-2 years and want a refresher on role fundamentals and techniques for member engagement.
  • Works with an internal community (usually an employee community, aka an enterprise social network/esn)

What will I learn?

Participants will learn:

  • The role and value of community management
  • How to profile community members
  • How to prepare a strategy that sets your community up for success
  • Good practices for starting new communities
  • Member engagement tips and techniques
  • How to measure community performance

What is the course format?

This course material is intended for self-paced learning that can easily be completed in 4-6 weeks. Each session includes a short video lesson and an accompanying worksheet to practice real world application. 

Sessions:

Session 1: Definition of Community & Community Management

Characteristics of online communities and the role and scope of community management

Session 2: Profiling Community Member Segments

Understanding your members and how they collaborate to plan for strong engagement in your community

Session 3: Community Strategy

Preparing, communicating and acting on your community strategy

Session 4: Starting a Community

Key practices for starting communities and planning for the first few weeks

Session 5: Building Engagement & Value

Understanding, defining and creating valuable member engagement opportunities in your community

Session 6: Measurement & Reporting

Tracking, measuring and communicating community performance

Those who complete the course successfully receive a Certificate of Completion.

View the course format.

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